Few But Loyal
Sep. 19th, 2008 09:07 pmAccording to a new marketing study, Supernatural fans are very emotionally attached to the show:
In this study, the company looks at what it calls the Emotional Attachment Index, which indicates the commitment 18-49ers have to continue watching a show in the future. The higher the index -- 100 is "average," whatever that means -- the stronger the emotional attachment the viewer has going into the new TV season.
...This, according to MEITQSC, just goes to show you that "Supernatural" is a "cost-effective advertising environment." ...
"What these scores are tapping into is not so much the number of viewers that are tuning in, which is what Nielsen is reporting. It's the commitment and loyalty that the viewers have to the show -- an emotional connection, not only in terms of future viewing ... but strength of the emotional commitment of the core audience of the show"...
Supernatural ranks 8th in the survey with a score of 135, and is the only show from the CW on the top 20 list. One hopes Dawn Ostroff is paying attention.
If you click through to the article, be aware that the Washington Post TV columnist Lisa DeMorales hates genre shows and has particular contempt for scifi fans, and her bile is shining through, as per usual.
In other good news, Supernatural's premiere scored a series-high rating of 3.96 million (with delayed markets were factored in), which is a 33% increase over last year's season premiere. Yay, team! Please continue to push the crack on your friends and neighbors!
In this study, the company looks at what it calls the Emotional Attachment Index, which indicates the commitment 18-49ers have to continue watching a show in the future. The higher the index -- 100 is "average," whatever that means -- the stronger the emotional attachment the viewer has going into the new TV season.
...This, according to MEITQSC, just goes to show you that "Supernatural" is a "cost-effective advertising environment." ...
"What these scores are tapping into is not so much the number of viewers that are tuning in, which is what Nielsen is reporting. It's the commitment and loyalty that the viewers have to the show -- an emotional connection, not only in terms of future viewing ... but strength of the emotional commitment of the core audience of the show"...
Supernatural ranks 8th in the survey with a score of 135, and is the only show from the CW on the top 20 list. One hopes Dawn Ostroff is paying attention.
If you click through to the article, be aware that the Washington Post TV columnist Lisa DeMorales hates genre shows and has particular contempt for scifi fans, and her bile is shining through, as per usual.
In other good news, Supernatural's premiere scored a series-high rating of 3.96 million (with delayed markets were factored in), which is a 33% increase over last year's season premiere. Yay, team! Please continue to push the crack on your friends and neighbors!